Phoenix LaRocco

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Phoenix LaRocco

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  • More
    • Home
    • Blue Sky Pet Products
    • About Us
    • Community
    • Petwrk
    • Travel Consulting
    • Hubspot
    • Inbox Management
    • Blog
    • Husky
    • Podcast
    • Our Crew
    • Lake County Illinois
    • Activism
    • Business Services
    • Petwrk Event FAQs

  • Home
  • Blue Sky Pet Products
  • About Us
  • Community
  • Petwrk
  • Travel Consulting
  • Hubspot
  • Inbox Management
  • Blog
  • Husky
  • Podcast
  • Our Crew
  • Lake County Illinois
  • Activism
  • Business Services
  • Petwrk Event FAQs

Invest in the Future of Pet Social Networking

Turn your spare change into real change.

our website is now live!

The Petwrk Website is Here!

Petwrk started in Mundelein, Illinois, when CEO and co-founder Anna LaRocco Masi struggled to connect with other husky owners during the pandemic. What began as a personal challenge soon grew into a much bigger vision and mission: to create a space where pet owners and animal lovers could easily connect, share advice, form real-life friendships, and build a community. 


Currently in its beta phase, the website already has a forum for pet questions, tips, and discussions, making it easy to interact with other pet owners near you. 


Think of it as Reddit for pet owners, with discussions on everything from training tips to health advice. And soon, with its pet matching feature, it’ll be like Tinder for pets, helping you and your pet find new friendships and playmates.


The best part is that Petwrk is currently free to use! 


So, sign up now, create your profile, add your pet, and start posting! Who knows? You – and your pet’s – next best friend might just be a click away! 

Sign up for free!

Learn more

Keep updated with our progress or learn more about becoming an owner.

discover our app

PERSONALIZE

PERSONALIZE

PERSONALIZE

Each experience is personalized and carefully tailored to your preferences.

ORGANIZE

PERSONALIZE

PERSONALIZE

Arranging pet playdates nearby is easier and more convenient. 

BELONG

PERSONALIZE

BELONG

From dogs and cats to geckos and snakes, all pet owners are sure to find a place for themselves to share and bond over their unique experiences.

our investment tiers

Friend Investor

At this tier, you will receive a support-only newsletter and future opportunities for involvement in the company.

Invest $1-$499 Now

Starter Investor

This will get you recognition as a founding donor on all of our social media platforms, a supporter-only newsletter, a free pet bandana from Blue Sky Pet Products, and a $100 return once our company becomes profitable.

Send in your $500 pledge

Seed Investor

An investment of $1,000 gets you on this tier, along with all Starter perks and early access to the app. You will also receive a Petwrk product gift basket and a $200 return once profitable. 

$1,000 goes a long way

Growth Investor

By being part of this tier, you will receive all Seed perks, an invitation to our exclusive investor roundtable, and behind-the-scenes updates.

Be part of an exclusive investor roundtable for $5,000

Executive Investor

Investing $30,000 immediately lands you in this tier and gives you a 1% ownership stake in the company. You will also have a strategic planning seat with founders and all prior perks. Larger investments may unlock increased equity upon one-on-one discussion.

Turn $30,000 into equity here

WHY INVEST?

Over 70% of U.S. households have pets, and Millennials and Gen Z, who value real-world connection through tech, are driving that growth. They spend an estimated $6,103 annually on their pets alone. Yet most pet platforms miss the mark, focusing only on adoption or specific animals.


Petwrk fills that gap. It stands out in the pet tech market by offering the first platform focused on local pet socialization at scale. Available on both iOS and Android, the app enables users to find nearby playdates by breed, size, and location, while fostering ongoing engagement through photo sharing, therapy meetups, and community features. 


By consolidating these tools into one seamless experience, Petwrk addresses a growing demand for real-world connection among pet owners. According to GlobalPets, this segment projected to spend over $150 billion globally by 2030. This positions Petwrk as a category leader in a fragmented, high-growth market.


The market is massive, the timing is right, and we’re ready to lead. Let’s build it together. 

partnerships and initiatives

All Animal Expo

LA Investor Trip

LA Investor Trip

Our first major event this year was the All Animal Expo. It showed us just how large, welcoming, and diverse a pet network could be offline. This is where we first introduced Petwrk to the public and started gaining increased interest from potential users.

LA Investor Trip

LA Investor Trip

LA Investor Trip

On our trip to LA, we not only attended Canva Create but also met and had long, interesting conversations with industry professionals. We sat down with Angela Stubbs and Scott Griffin and were able to listen in on Jon Batiste's inspiring talk.

The Dog Stop

LA Investor Trip

Farmer's Market

We also attended The Dog Stop's Open House. We were able to connect with more pet owners, sell handmade pet bandanas, and reach out to more members of our local community and inform them of our pet app. 

Farmer's Market

Dog Parade & App Launch

Farmer's Market

Our next initiative would be as part of Mundelein's Farmer's Market, which will be held every weekend starting June. Here, we will continue reaching out to potential users and investors. If you're in the area, feel free to stop by our table and say hi!

Dog Parade & App Launch

Dog Parade & App Launch

Dog Parade & App Launch

Mark September 13 as a significant milestone for Petwrk! This was our official app launch, which was held after a fun dog parade that's open to all leashed, friendly dogs. Those who attended scored a free grab bag, participated in fun activities, and had a first look at our app. More details here.

partnerships

The Dog Stop - Mundelein

The Dog Stop - Mundelein

The Dog Stop - Mundelein

We first partnered with The Dog Stop when we attended their Open House event. Since then, they have become our key partner in most of our events. Helsinki enjoys being pampered and groomed there, too!

Heartland Animal Shelter

The Dog Stop - Mundelein

The Dog Stop - Mundelein

They are our most recent partner, and they have agreed to be part of our dog parade and app launch on September 13. Their love and care for the animals in the shelter, along with their dedication to finding fur-ever homes for the dogs and cats, fully resonate with Petwrk's mission.

Our Next Partner

The Dog Stop - Mundelein

Our Next Partner

All of our future partners will be given a dedicated space here on our website. We look forward to working with them (and possibly, your business) in making the world for us and our pets a better place to live in.

Connect With Us

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