Anna LaRocco Masi
About Our CEO
Anna LaRocco Masi is the head consultant at Phoenix LaRocco Consulting, with over 10 years of business and marketing experience. She has worked with brands like Ben & Jerry’s, @Properties, and MedPhysicals Plus across industries including real estate, health, insurance, food, software, and more.
With a background in public relations and political campaigns, Anna brings a well-rounded skill set in campaign creation, content writing, and strategy development. Known for her leadership and client focus, she consistently drives growth and delivers impactful results for businesses at any stage.
SETH WALLACE
Marketing Manager
Seth Wallace is an aspiring author with 10 years of writing experience and a strong background in online marketing, copywriting, and product descriptions. Over the past six years, he has worked across diverse industries, delivering efficient service and refining his attention to detail. With a deep understanding of market psychology, client needs, and communication strategies, Seth brings a polished and versatile skill set to every project.
Joe Martino
Operations and Logistics Manager
Meet Joe Martino, our Operations and Logistics Manager who keeps everything running smoothly behind the scenes. From managing supply chains and finances to overseeing sustainability efforts and our in-house recycling division, Joe wears a lot of hats — and he wears them well. When he’s not streamlining processes or handling client requests, you can find him caving, cooking, or catching up with the CEO over a good meal.
Karen LaRocco
Creative Director
SA multifaceted creative professional, writer, singer, and artist with a deep appreciation for nature and the ocean. A devoted mother of two, never married, she is passionate about meaningful connections, creative expression, and the outdoors.
Keven Magsino
Marketing and Operations Manager
Supporting daily operations through inbox management, email marketing, content creation, and project coordination. Works across multiple initiatives to keep communications, data, and internal workflows organized and running smoothly.
DARRYL JAY DELOS SANTOS
Content & Outreach Specialist
A Computer Engineering graduate with hands-on experience as an Administrative Assistant and in semi-BPO roles, specializing in customer support and back-office operations. Skilled in LinkedIn outreach, email communication, lead generation, and data management, with a keen eye for detail and strong organizational abilities. Adaptable and goal-oriented, he is committed to delivering efficient and reliable support to help teams grow and perform at their best.
Regine Bulatao
Senior Communications and Assistant to the CEO
Regine brings executive support, outreach coordination, and operations management together with precision and purpose. Organized, confident, and strategic, thrives on keeping meaningful work running smoothly behind the scenes.
Rommele Sindon
Social Media Manager
Oversee the Petwrk Social Media Platforms and see to it to schedule all the post and creating graphic designs for social media posting.
Edwin Lopez
Frontend Developer
A hands-on developer who enjoys turning ideas into clean, functional interfaces. Focused on building user-centric experiences. Comfortable working across modern frontend tools and frameworks, and always looking for practical ways to improve performance, and ship quality features.
Rolly bonifacio castro
React Native Mobile App Developer
Rolly is responsible for building, maintaining, and optimizing high-performance iOS and Android applications using TypeScript and JavaScript for the team. He involves close collaboration with the client’s team through code reviews and testing to ensure all features meet strict technical specifications and coding standards. Additionally, Rolly is tasked with providing consistent progress updates to ensure transparent project communication.
JOHN EIDREF DE GUIA
Outreach, CRM & Marketing Assistant
Supports outreach campaigns, CRM management, and marketing operations across client and internal projects. Helps maintain HubSpot updates, sales reporting, inbound follow-ups, and general outreach and marketing coordination.
KIM Velmonte
Facebook Media Buyer & Outreach Assistant
Specializes in managing and optimizing Facebook ad campaigns, ad creative design, and copywriting, while supporting daily outreach campaigns to fuel business growth. As a Mechanical Engineer, he brings an analytical, problem-solving mindset to digital marketing, ensuring every decision is grounded in data, efficiency, and continuous improvement.