Meet Anna

Anna LaRocco Masi is an accomplished entrepreneur, marketing leader, and social change advocate whose career spans strategic marketing, business development, and community empowerment. As the founder of Phoenix LaRocco Consulting, Anna specializes in SEO strategy, content marketing, digital engagement, and business growth solutions that help brands increase visibility, drive customer engagement, and launch successful products. Her clients have seen up to a 50% boost in website traffic and the successful rollout of more than 10 new products across diverse industries.

Anna’s entrepreneurial spirit shines in her creation of Petwrk, an innovative mobile app connecting pet owners through playdates and facilitating pet adoptions. The platform addresses social isolation while supporting animal welfare, embodying her belief that technology can build community and improve lives—for both pets and people.

As Life Cycle Marketing Manager at Winona, Anna has led data-driven marketing campaigns that increased customer engagement by 25% and strengthened brand loyalty. Her expertise in email marketing, SEO, and lifecycle strategy ensures lasting digital growth for mission-driven companies.

Previously, Anna served as Director of Social Mission and Marketing at Primo Partners, where she organized over 300 community events, built partnerships with brands like Starbucks, and launched the company’s first Women in Business Conference. Her leadership combined brand storytelling with social impact, amplifying the reach and influence of a multimillion-dollar business.

Anna’s passion for service is rooted in her time as a Gender and Development Specialist with the U.S. Peace Corps in Morocco, where she co-founded the Association for Sustainable Development, launched women’s health programs, and taught English while learning Arabic. She has traveled to 28 countries, bringing a deep understanding of cultural diversity and global community-building to every project.

She continues her advocacy through 10 Minutes of Activism, a digital newsletter inspiring over 4,000 subscribers to take small, daily steps toward positive change. She also co-hosts Double Shot of Anna: Stirring up Millennial Matters, a podcast exploring millennial life, career growth, and social justice.

Anna is deeply involved in local initiatives, from organizing volunteer events to building partnerships that support women entrepreneurs. Her collaboration with Blue Sky Pet Products donates 5% of profits to girls’ and women’s leadership programs, blending business success with social responsibility.

Her community group for 20- and 30-somethings in Lake County, Illinois, has over 800 members, with up to 300 actively engaged in monthly activities like volunteering, outdoor adventures, and civic engagement.

• Digital Marketing & SEO
• Business Development & Strategic Planning
• Lifecycle & Email Marketing
• Community Development & Public Speaking
• Grant Writing & Partnership Building
• Multilingual Communication (Arabic, French)
   

Anna holds dual degrees in Sociology and Political Science from George Washington University. She’s a YouTube content creator with over 30,000 subscribers, has climbed one of North Africa’s tallest mountains, and even completed a 50-mile endurance challenge in a single day. Known for her versatility, resilience, and purpose-driven leadership, Anna brings passion, innovation, and measurable results to every project.